Today more than ever, people are looking for holistic food experiences. This signals a shift away from a traditional product economy towards experiences. And what other segment than chocolate confectionery can better take consumers on a multi-sensory journey that offers both immediate and long-lasting physical and emotional benefits? In this presentation, you will learn more about what is shaping the future of chocolate confectionery and get an outlook on the coming years.
Jan Eckhardt holds a Master of Arts in Business Psychology, Leadership and Management and in his current role as Marketing Manager Germany at Givaudan, he supports the food and beverage industry to create food experiences that consumers love. Combining his more than 15 years of experience in the flavor industry in several regional and global roles in Marketing, Strategy development and Innovation management with passion, Jan is always eager to identify the next big thing to shape the future of what we eat and drink.